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seo optimization

What is SEO optimization and How it works ?


The world of digital marketing and internet depends on “seo optimization”. Very large companies sell their Products and services online. They spend millions of dollars on seo only

Today we are going to tell you about it in very simple words. If you read this whole article carefully your concept will very clear about seo.

SEO means Search Engine Optimization. It is directly related to the search engine. SEO optimization is used to rank your website at the top so that traffic can increase on your website

It is important for the website to be on the first page because most people prefer to visit the website that comes on the first page and for this we have to follow Seo optimization.

Any company or a person makes his website so that he can sell his service and product, but if traffic does not visit his website, then how will he sell his product. It has increased traffic on our website.

The Google search engine uses Seo factor to enhance its user experience so that it can give fast and correct information to their user.

Every search engine has its own seo optimization factor. But in today’s time, Google is the largest search engine which is the most used in the whole world.

If you want to understand Seo optimization in one line, then you should know that Google likes content that the user likes to read. Because of which that content automatically goes to the first page. And if you do not like, then it slowly goes down.

What is a search engine?

The search engine is an algorithm that works to give the correct information of the data we search on the internet, for this it crawls and indexes the information in its data base which is also known as SNRP (Search Engine Result Page). . Seo optimization has a big role to play in any page search result at the top.



In today’s time the Google search engine is the most popular because if we have to search anything, we use Google search engine. 70 Percent people in the world use Google.

How search engine works?

As soon as you search a keyword in a search engine, the search engine brings you the crawl and indexed ranking list in front of you. The search engine’s bots and spider crawl and index continuously for 24 hours and create their ranking list. And as soon as you do some search, then you see it on the search engine result page (SERP). Every search engine works in three steps.

seo optimization


When the search engine’s bots and spiders search and scan a page of keywords you have given


Search engines index a page based on the content and quality of a page.


When a search engine ranks a page according to its criteria

Now you must have understood what the search engine is and how it works. Therefore, now you will be able to understand search engine optimizations. Because of seo is directly related to the search engine.

Type of SEO Optimization


On page seo

seo optimization has two important factors. First of all we talk about on page Seo because it is the most important factor to increase organic traffic on the website. If you setup your website according to search engine optimization it is called on page seo optimization.

By doing this, your organic traffic increases. If anyone reaches your website directly by searching keyword on Google then it is called organic traffic.

Here are some common factors that help you to optimize your website for on page.

  • website design
  • website speed
  • Website structure
  • Website favicon
  • Mobile-friendly Website
  • Title tag
  • Meta Description
  • Keyword Density
  • Image Alt Tag
  • URL Structure
  • Internal Links
  • Highlight Important Keyword
  • Use Heading Tag
  • Post-Good Length
  • Google Sitemap
  • Check Broken Links
  • SEO Friendly URL
  • Google Analytics
  • Social media button
  • HTML Page Size
  • Clear Page Cache
  • Website security HTTPS

Off Page Seo

If you want to rank your website and your post in the search engine, and promote its link on the internet is called off Page seo optimization.

As soon as your post is promoted and shared on the internet, it gets some signal to the search engine and therefore search engine increases the rank of that particular post.

Technique of Off Page SEO

Social Networking Site

  • Facebook
  • Facebook page
  • Facebook group
  • Twitter
  • Google plus

Social Bookmarking Site

Guest posting

Forum Posting

Blog Commenting

Blog Directory Submission

Search Engine Submission

Classifieds Submission Site

Video Sharing site

Photo sharing site

Question and Answering Site

Type of Seo Techniques

There are also two types of seo optimization Techniques which is very important for you to understand. If you do not understand them, then instead of increasing traffic, you damage your website.

White hat SEO

When you do seo optimization and link building for your website by natural way, it is called white hat SEO. With the increase in the value of the website, traffic also increases.

How to use white hat Seo Technique

  • Use Quality content
  • Increase Website speed
  • Use Easy and good navigation
  • Use proper title and Meta description
  • Using proper and good keywords
  • Make sure Keyword density is proper.
  • Use quality back links and link building.

Black hat seo

When the search engine’s guidelines are not followed to rank a website in Google, it is called Black hat SEO. Use of this has a bad effect on the website.

Black Hat SEO Techniques

  • Keyword stuffing
  • Unrelated Meta description
  • Doorway and Gateway post
  • Duplicate content
  • Invisible keywords

So friends, in this article, we have given you a little effort to understand about seo optimization in very easy words and we hope that this will definitely help you, so if you like our article, then on social media do share with your friends and relatives and if you face any problem then please let us know in the comment.

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